Category Archives: Business

Bloomberg Terminals

Presentation1Did you know students now have access to Bloomberg Terminals in the library?  Users can monitor and analyze real-time financial market data while also placing trades.   Check out this financial software in the library computer lab (the lab on the right as you walk in).

Ask a librarian if you need any help. There are user manuals beside the terminals with log-in info.


Undergraduate Research Week: April 23 – 29

The university library plays a critical role in undergraduate (or any level) of research. Here at Macdonald-Kelce we celebrate UT’s emphasis on the importance of undergraduate research. This means we are able to offer you higher quality collections with a more in depth focus on research methods. Many of our librarians have subject specific expertise – don’t hesitate to ask us for help.

A week long schedule of events honoring the achievements (your achievements!) made in undergraduate research is coming up in April. Symposia include many of the colleges at UT: College of Natural and Health Sciences (CNHS), Sykes College of Business, College of Social Sciences, Mathematics, and Education (CSSME), the Honors Program, and a Human Rights Conference. Read more about it in the March Insighter.

New Database: Statista

Statista_Logo_ohne_claim_weisIf you are in the midst of researching a company for an industry profile report, or if you just need some statistics for your research paper, try out the library’s new database Statista.

With an easy to use interface, Statista enables you to look up any topic and provides current figures gathered from trusted sources like the US Census Bureau. The charts and graphics are downloadable in multiple formats so you can incorporate them into your paper or PowerPoint presentation, or analyze them further in an Excel spreadsheet.

Access Statista from the Databases page on the library website.

PrivCo Database now requires separate login

Some important news for business majors or anyone doing marketing or financial research:

PrivCo, a database for business and financial research, now requires users to establish a separate account for access. Some databases choose to do this to handle the large amounts of data that users download.

Once an account is set up, logging in is quick and easy. When clicking on the PrivCo database, it will prompt you to create a new account, with an authorization code provided for you. Please use your University of Tampa email to sign up.

Please email library [at] if you have any questions or access issues.



Tom Peters: Radically Reengineering Business

Tom Peters: Radically Reengineering Business is available at the Circulation Desk (on Reserve) AND through Films On Demand.

Films on Demand is a database available to UT students. Be sure to log into Esearch first.

Also, there’s a little trick to locating the title in the database. The default search is ‘by segments.’ Use the dropdown menu in the search box to search ‘by title’ and look for Radically Reengineering Business.

If you’re already logged into Esearch the following link should take you to the program.

Finding Industry Information

Check out this previous blog post – How do I evaluate companies and industries for investment purposes?;

And, this research guide – Industry Profiles (especially the tab on Industry Reports).

Reference Question of the Week: How do I find information on private companies?

It’s often a challenge to find information on private companies. Sometimes it is virtually impossible. Sometimes you can nearly as much information as if they were a publicly traded company. When I’m looking for information on a private company, here are the resources I use.

1. Their website. I look for whatever I can on their website. Especially the names of executives or founders. I also look to see if I can discern the legal name of the corporation. Sometimes the commonly known name is the DBA (Doing Business As) name, and the name you really want is the name under which the company is incorporated. (For example, the nonprofit Glazer Children’s Museum is easier to research once you learn that the official name of the nonprofit is the Glazer Family Foundation.)

2. News. I search through Google News, and through sources like Access World News, Lexis Nexis, and American City Business Journals. The last three sources are available through the list of UT databases (be sure to log in to Esearch first).

3. Department of State websites. Just as the United States has a Department of State, so do most states. Typically the Department of State within the state oversees the incorporation of businesses within the state.

4. Privco. This is a new database we added that collects information about private businesses. It’s strongest when it comes to businesses considering an IPO. However, I always search this database for every private business I research. (Currently Privco is only in our list of Databases. It has not been added to the Esearch yet, and so is only accessible within the library.)

5. ReferenceUSA. This is another database available through the library.

It helps if you spend a little time before your research thinking about the information you’re looking for. Jot down the key information you’re hoping to find. This will help guide you through your search. (Examples of information you might be looking for: CEO, Address, state of incorporation (i.e. Florida? Delaware? California?), DBA names, subsidiary names, names of executives, earnings, expenses, number of employees, etc.)

PrivCo – Database for researching private companies

We’ve recently added PrivCo to our list of databases. Locating information on private companies is challenging, but PrivCo does a tremendous job on collecting and organizing information about private companies.

From their about page —

PrivCo is the source for private company business and financial intelligence. The PrivCo team is obsessed with sourcing accurate, complete, and timely private company research and we take pride in finding the “hard-to-find.”

PrivCo delivers in-depth and timely business intelligence, not even comparable to basic company contact information available for purchase from other companies and an assortment of business-list providers using automated web spiders. The PrivCo Team searches, gathers, reaches out, and makes sense of critical private company business and financial information.

If you’re interested in venture capital, or research on companies considering going public, this is definitely a resource you’ll want to check out. Like all of our databases, PrivCo is only available to the UT community, and you must log into Esearch for access. Your Esearch username and password is the same as your Spartans Domain.

UPDATE: Whoops! It hasn’t made it to the Esearch page yet. There’s typically a lag of a few days between when something gets added to the Databases page and when it gets added to the Esearch page. That means that PrivCo is currently only available from within the library. If PrivCo doesn’t show up, refresh your browser (your browser may be pulling from a cached image of the page). I’ll update this post when PrivCo is available through Esearch.

Reference Question of the Week: Where can I find Key Business Ratios?

Mergent recently purchased Key Business Ratios (a database that provides… wait for it… key business ratios) from Dunn & Bradstreet.

We’ve had Key Business Ratios in our collection of databases for quite some time, but the switchover has made the page look a little odd.

First, make sure that you’re logging in through Esearch. When you select Key Business Ratios it looks like you need to log in again using the fields on the left-hand side of the page. You do not. There’s a lot of red text in the center of the page with some links. Read that text and follow the link provided. Then there will be another page where you have to press a ‘Continue’ button before finally reaching the Key Business Ratios page.

KBR is easiest to use if you know the SIC code (the Standard Industrial Classification code pre-dates the NAICS, and is obviously still used by some databases). You can also use the Line of Business drop-down menu, but sometimes the Line of Business is not readily obvious. Restaurants, for example, are categorized under Eating Places.

Reference Question of the Week: How can I find a SWOT analysis?

A SWOT analysis is typically used as a way to think about a business or nonprofit, though it can be used for a variety of situations or projects. SWOT stands for Strength, Weakness, Opportunity, and Threat.

In Business Source Complete (be sure you’re logged into Esearch first) look at the top of the page for the word ‘More’ with an downward facing arrow next to it. Hover your mouse over this link and you should be given five choices, select ‘Company Profiles.’

The Company Profiles page provides you with information from Datamonitor and Life Science Analytics Company Profiles. Datamonitor includes SWOT analyses. To see if a SWOT analysis is available for a company you’re interested in use the search box to search for that company. For example, a search for Google brings up Google, Inc. as a result. I can click on the .PDF to get the Datamonitor report, or I can click on the Google link to take me to a page that gives me several options for finding information on that company, including a link to the Datamonitor report.

You can also use the ‘Company Information’ link at the top to search for a company. Once you find the company, click on it and you’ll be taken to a page that shows you several ways to find information on that company. On the left-hand side you’ll see a box for related information, which may include a SWOT analysis. NOTE: Not all companies will have a SWOT analysis available in Business Source Complete.

Sometimes you can find what you’re looking for simply by entering SWOT as a keyword along with the company you’re researching in the basic search of Business Source Complete.

SWOT analyses are also available in Business & Company Resource Center. Search for your company under ‘Company Search.’ Many, but not all, companies will have a SWOT analysis, often represented as a button that reads DOWNLOAD S.W.O.T. If you click on the ‘Search Now’ link under Company search in the horizontal column of search choices (instead of using Company Search in the drop down menu from the front page’s Quick Search) the page you are taken to has a check box so you can restrict your search to ‘Only search companies with S.W.O.T. PDF’.