Reference Question of the Week: How can I find a SWOT analysis?

A SWOT analysis is typically used as a way to think about a business or nonprofit, though it can be used for a variety of situations or projects. SWOT stands for Strength, Weakness, Opportunity, and Threat.

In Business Source Complete (be sure you’re logged into Esearch first) look at the top of the page for the word ‘More’ with an downward facing arrow next to it. Hover your mouse over this link and you should be given five choices, select ‘Company Profiles.’

The Company Profiles page provides you with information from Datamonitor and Life Science Analytics Company Profiles. Datamonitor includes SWOT analyses. To see if a SWOT analysis is available for a company you’re interested in use the search box to search for that company. For example, a search for Google brings up Google, Inc. as a result. I can click on the .PDF to get the Datamonitor report, or I can click on the Google link to take me to a page that gives me several options for finding information on that company, including a link to the Datamonitor report.

You can also use the ‘Company Information’ link at the top to search for a company. Once you find the company, click on it and you’ll be taken to a page that shows you several ways to find information on that company. On the left-hand side you’ll see a box for related information, which may include a SWOT analysis. NOTE: Not all companies will have a SWOT analysis available in Business Source Complete.

Sometimes you can find what you’re looking for simply by entering SWOT as a keyword along with the company you’re researching in the basic search of Business Source Complete.

SWOT analyses are also available in Business & Company Resource Center. Search for your company under ‘Company Search.’ Many, but not all, companies will have a SWOT analysis, often represented as a button that reads DOWNLOAD S.W.O.T. If you click on the ‘Search Now’ link under Company search in the horizontal column of search choices (instead of using Company Search in the drop down menu from the front page’s Quick Search) the page you are taken to has a check box so you can restrict your search to ‘Only search companies with S.W.O.T. PDF’.


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